How Nova Reduced Freight Costs by 15% and Gained “Trust With Numbers”

erin0617
4 days ago
3 min read

When companies look to improve their freight operations, the challenge isn’t always obvious breakdowns, it’s the lack of visibility, coordination, and confidence behind the scenes.

That was exactly the case for Nova, a national provider of home medical equipment and mobility solutions. While their logistics were functioning, they were built on a decentralized model that relied heavily on trust rather than data.

Here’s how Nova partnered with Revcon Logistics to turn that into a more coordinated, data-driven strategy, while achieving ~15% cost savings across their freight network.

About Nova

Nova is a leading provider of home medical equipment and mobility solutions, helping individuals maintain independence and improve quality of life.

Founded in 1993, Nova supplies products including walkers, rollators, wheelchairs, and bathroom safety equipment, serving healthcare providers, retailers, and caregivers across the United States. With a national distribution network and multiple operating locations, efficient freight execution is critical to maintaining service and controlling costs.

The Challenge: A System Built on Trust

Before working with Revcon, Nova managed logistics independently at each location.

Each facility handled carrier sourcing, rate management, freight execution, and invoice review. While this model functioned day-to-day, it created underlying challenges as the business scaled.

There was limited coordination across locations, with each operating in its own silo
Visibility into pricing and performance was limited
Invoice validation was often spot-checking vs. auditing every shipment
Different carriers and rate structures created unnecessary complexity

Most importantly, the system relied on trust, trust that each location was making the best decisions and securing the best rates. And as Nova’s team put it, that trust wasn’t backed by clear data.

Proving Value Before Scaling

Unlike many logistics partnerships, Nova didn’t roll out Revcon across the business all at once. Instead, Revcon proved results in phases.

Started with one location
Delivered on both cost savings and service expectations
Expanded to a second location with the same outcome
Rolled out nationally after ~6 months

This phased approach made adoption easier and built confidence internally. It also addressed a key concern: Nova had worked with other logistics providers before who failed to deliver on promised savings. Revcon needed to prove it would be different.

Revcon’s Solution: Centralized Visibility + Managed Transportation

Revcon implemented a managed transportation model, where contracts are negotiated in Nova’s name and managed on their behalf, not resold through a brokerage structure. This approach gave Nova both control and transparency, while offloading the day-to-day work.

Core solutions included:

Contract and carrier negotiation in Nova’s name
Carrier management and fast issue resolution
Freight bill auditing to ensure accuracy and applied discounts
Centralized reporting across all locations
Freight analysis to support smarter network decisions
Shipment tracking and customer-facing notifications

Nova moved from fragmented decision-making to a single, unified view of their freight network.

The Results: 15% Savings and Smarter Decision-Making

With Revcon in place, Nova saw measurable improvements across both cost and operations.

Cost Savings

Nova achieved approximately 15% savings across their freight spend, exceeding initial expectations outlined in the proposal.

As Ron Gaudiano from Nova put it: “How could you not be happy… you’re saving 15% on an extremely large cost of doing business and you don’t have to do anything.”

Better Visibility Across Locations

For the first time, Nova could compare performance across facilities and lanes in a meaningful way. This enabled smarter decisions like:

Choosing whether to ship from Illinois vs. California based on cost
Identifying opportunities to shift inventory and reduce freight spend
Understanding lane-level performance (e.g., LA → Northwest savings opportunities)

Or as Ron described it, “Trust with numbers that I can look at.”

Reduced Internal Workload

Revcon took on:

Carrier management
Invoice auditing
Issue resolution

Which reduced the burden on both operations and accounting teams, especially compared to the previous model where everything was handled locally and manually.

Faster Issue Resolution

When a lower-cost carrier began causing service issues on a key lane, Revcon stepped in immediately:

Escalated to carrier leadership
Brought in regional management
Worked through service issues without sacrificing savings

This protected both performance and cost, something that’s often a tradeoff in logistics.

Improved Customer Experience

With shipment tracking and automated notifications, Nova also improved communication with their customers. Instead of fielding “Where is my order?” calls, customers could now receive shipment updates automatically and track freight directly online.